The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.
Is your company ready to launch a channel partner program? Here’s a simple plan to help get you started, including how to build your ideal partner profile, narrow down your options, and get started with a new partner.
Read MoreWhat is partner enablement? It encompasses so much more than the “nuts and bolts” of training required in order to adequately prepare your partners to sell your solutions.
Read MoreDid you know that some channel partners receive extra support or funding from vendors? Take these steps to set yourself apart as an MVP (most valuable partner) to show vendors you deserve more than your fair share of their resources.
Read MoreWe all know that businesses and policies change over time, so Hard Deck couldn’t last forever. The lessons learned from the experience, however, continue to affect our decision-making on GTM and partner strategy.
Read MoreAt first, Hard Deck was a huge success. But soon, we were met with opposition from our Direct sales team and the Compaq leadership. Here’s how we enforced the strategy and how it ultimately won out over Compaq’s direct ambition.
Read MoreIf you’re seeking to build a channel program but your company doesn’t believe in the channel and the channel doesn’t trust you, it’s time to enact a predictable and enforceable strategy.
Read MoreGilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.
