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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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May 18, 2020

3 Ways to Get Your Channel Program Ready for the Eventual Upturn

May 18, 2020/ Kevin Gilroy
3 Ways to Get Your Channel Program Ready for the Eventual Upturn

Don’t waste this opportunity to examine and improve your channel organization. Examining your business, being strategic about investments, and clearly communicating your plan can pay off with long-term success once the storm clouds clear.

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May 18, 2020/ Kevin Gilroy/ Comment
Channel Partners, Marketing, Crisis Management
covid-19
April 20, 2020

Why Supporting Channel Partners During the COVID-19 Pandemic is a Solid Long-Term Strategy

April 20, 2020/ Simon Hjorth
Why Supporting Channel Partners During the COVID-19 Pandemic is a Solid Long-Term Strategy

In the first week of April, our client OneAffiniti wrapped up a survey with responses from more than 160 IT channel partners, to understand how the COVID-19 pandemic has impacted their current and future business. Here are their key findings.

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April 20, 2020/ Simon Hjorth/ Comment
Channel Partners, Marketing
April 13, 2020

Six Reasons Partner Programs Fail

April 13, 2020/ Carrie Maslen
Six Reasons Partner Programs Fail

If you’re reading this, you already know it can be difficult to build a successful channel partner program. And typically, this is because of one (or more) of these six reasons.

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April 13, 2020/ Carrie Maslen/ 2 Comments
Channel Partners
December 16, 2019

The Secret to Success With Partners: Aligning Expectations

December 16, 2019/ Carrie Maslen
The Secret to Success With Partners: Aligning Expectations

Partners are a crucial route to market to help suppliers extend their scale, coverage, and reach. But, partner and vendor relationships can suffer when there are expectation gaps. Here are the three most common gaps we’ve seen firsthand, and how to solve them.

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December 16, 2019/ Carrie Maslen/ Comment
Alignment, Channel Partners
October 21, 2019

Transform Your Sales Strategy with Channel Economics

October 21, 2019/ Kevin Gilroy
Transform Your Sales Strategy with Channel Economics

Many sales people are trained to emphasize technology prowess, quality of the product, and, of course, sales charm. But if channel economics isn’t part of the sales strategy, you could be missing out on some major opportunities.

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October 21, 2019/ Kevin Gilroy/ Comment
Routes to Market, Channel Partners, Channel Economics
August 19, 2019

Channel Partner Recruitment Criteria: Objective vs. Subjective Analysis

August 19, 2019/ Kevin Gilroy
Channel Partner Recruitment Criteria: Objective vs. Subjective Analysis

Is your partner recruitment disappointing? Your objective and subjective decision criteria may be the culprit.

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August 19, 2019/ Kevin Gilroy/ Comment
Go to Market, Channel Partners
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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