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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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July 27, 2020

A New B2B Playbook for the Rest of 2020

July 27, 2020/ Carrie Maslen
A New B2B Playbook for the Rest of 2020

We’re more than halfway through 2020 and four months and counting into the pandemic. It’s time to dust off 2020 business plans and update them based on our best predictions for how the rest of the year will unfold.


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July 27, 2020/ Carrie Maslen/
July 21, 2020

Sales Success in the COVID Economy: Unlock Latent Demand

July 21, 2020/ Kevin Gilroy
Sales Success in the COVID Economy: Unlock Latent Demand

If you’re struggling to meet sales goals in 2020, it’s time to get creative.

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July 21, 2020/ Kevin Gilroy/
June 23, 2020

Strategy Doesn’t Fail, It Fades: Announcing Our New Partnership With Execution Experts CloudPro

June 23, 2020/ Kevin Gilroy
Strategy Doesn’t Fail, It Fades: Announcing Our New Partnership With Execution Experts CloudPro

Our alliance with CloudPro will expand our core promise: to enable our customers to turn uncertainty into opportunity.

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June 23, 2020/ Kevin Gilroy/
June 16, 2020

5 Things You Need To Nail When Selling to the Mid-Market

June 16, 2020/ Carrie Maslen
5 Things You Need To Nail When Selling to the Mid-Market

If you’re selling to the mid-market, avoid the Goldilocks paradox. We help companies target the mid-market with solutions that aren’t too big or too small. Learn how to right-size for the mid-market.

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June 16, 2020/ Carrie Maslen/
Mid-Market
mid-market, sales strategy, go-to-market
May 26, 2020

3 Rules for Partnerships During a Pandemic

May 26, 2020/ Carrie Maslen
3 Rules for Partnerships During a Pandemic

You will serve your partners well in times of crisis if you follow these three simple rules: show empathy, be a leader, and communicate.

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May 26, 2020/ Carrie Maslen/
Channel Partners, Crisis Management, Leadership
covid-19
May 18, 2020

3 Ways to Get Your Channel Program Ready for the Eventual Upturn

May 18, 2020/ Kevin Gilroy
3 Ways to Get Your Channel Program Ready for the Eventual Upturn

Don’t waste this opportunity to examine and improve your channel organization. Examining your business, being strategic about investments, and clearly communicating your plan can pay off with long-term success once the storm clouds clear.

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May 18, 2020/ Kevin Gilroy/ Comment
Channel Partners, Marketing, Crisis Management
covid-19
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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