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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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October 12, 2021

The Missed Step in Annual Planning: Communicating the Strategy

October 12, 2021/ Kevin Gilroy
The Missed Step in Annual Planning: Communicating the Strategy

You have a documented strategy and plan for the new year. Congratulations! Now the hard work begins. It’s time to communicate, communicate, communicate to ensure you meet your goals.

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October 12, 2021/ Kevin Gilroy/
Business Strategy
#AheadoftheGame, Business planning, communication
October 04, 2021

How to Kick off Your Planning for Next Year: Build a Better Strategy

October 04, 2021/ Carrie Maslen
How to Kick off Your Planning for Next Year: Build a Better Strategy

Your business planning for the new year should start well before the year begins. Planning isn’t just something you do out of tradition. It’s a critical company-wide look at where you want to go and how you’re going to get there.

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October 04, 2021/ Carrie Maslen/
Business Strategy
#AheadoftheGame, Business planning
September 02, 2021

How to Know if You’ve Achieved an Unfair Advantage with Your Partner

September 02, 2021/ Carrie Maslen
How to Know if You’ve Achieved an Unfair Advantage with Your Partner

Do your partners think of you as “just” a vendor? Or do they rely on you as a trusted business advisor? Hint: It's not about training or spiffs or even bringing the best donuts to your partners.

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September 02, 2021/ Carrie Maslen/
Channel Partners
partner sales, channel partners
August 12, 2021

How to Get Your (Un)fair Share of Attention from Your Partners

August 12, 2021/ Carrie Maslen
How to Get Your (Un)fair Share of Attention from Your Partners

When you’re selling through partners, you’re always competing for their time and attention. Our advice: rethink your partnership and show up as a trusted business advisor who listens and helps — not someone who pushes products or solutions.

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August 12, 2021/ Carrie Maslen/
June 30, 2021

Your Change Personality: Are You a Healthy Skeptic or a Destructive Cynic?

June 30, 2021/ Kevin Gilroy
Your Change Personality: Are You a Healthy Skeptic or a Destructive Cynic?

Change is happening, now. If your approach to change in your business is cynicism ("That will never work"), I've been in your shoes. Here's how I moved from destructive cynicism to healthy skepticism and became a change management champion.

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June 30, 2021/ Kevin Gilroy/
April 20, 2021

What Does Mutual Empathy Look Like at Work?

April 20, 2021/ Carrie Maslen
What Does Mutual Empathy Look Like at Work?

If you think about empathy as a “nice to have,” it’s time to rethink your definition of mutual empathy at work. The stakes are high, and the benefits of mutual empathy are clear in the bottom line.

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April 20, 2021/ Carrie Maslen/
Corporate Culture
mutual empathy, examples of mutual empathy
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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