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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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November 01, 2021

A Recipe for a Better Sales Kick-Off

November 01, 2021/ Kevin Gilroy & Carrie Maslen
A Recipe for a Better Sales Kick-Off

The Sales Kick-Off (SKO) is an important investment. It’s also your big opportunity to get your team on the same page and motivated to achieve shared goals. We have learned a 6-step recipe to plan a SKO that delivers.

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November 01, 2021/ Kevin Gilroy & Carrie Maslen/
Sales
#AheadoftheGame, Sales kick-off, sales planning, sales management
October 22, 2021

Your Fast-Start Checklist to Start the Year Ahead

October 22, 2021/ Carrie Maslen
Your Fast-Start Checklist to Start the Year Ahead

Is your team ready to hit the ground running on the first day of the new year? Get our fast-start checklist to make your plan now.

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October 22, 2021/ Carrie Maslen/
Sales
#AheadoftheGame
October 22, 2020

Sales Leaders, It’s Time to Focus on Your ‘B’ Players

October 22, 2020/ Kevin Gilroy
Sales Leaders, It’s Time to Focus on Your ‘B’ Players

As a sales manager, your top priority should be keeping your people moving forward — especially your “B” players.

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October 22, 2020/ Kevin Gilroy/
Sales
sales, sales coaching, sales management, covid-19
January 27, 2020

A Fast No: The Next Best Answer to a YES!

January 27, 2020/ Kevin Gilroy
A Fast No: The Next Best Answer to a YES!

I think we can all agree that in sales, YES! is the ultimate answer. But what’s the next best answer? Some might say “Maybe,” while others might say “Soon, but not now.”  But, my experiences have taught me that the second best answer to a “Yes” is a “Fast no.”

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January 27, 2020/ Kevin Gilroy/ Comment
Sales
December 02, 2019

The Top 6 Reasons Q4s Are Missed... And How to Bounce Back

December 02, 2019/ Kevin Gilroy & Carrie Maslen
The Top 6 Reasons Q4s Are Missed... And How to Bounce Back

Worried you’ll miss your quota to close out the year? All is not lost! Here are 6 reasons Q4s are usually missed, and how to recover from them.

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December 02, 2019/ Kevin Gilroy & Carrie Maslen/ Comment
Business Strategy, Sales
October 14, 2019

6 Mistakes To Avoid When Selling to the Mid-Market

October 14, 2019/ Carrie Maslen
6 Mistakes To Avoid When Selling to the Mid-Market

Many suppliers are interested in selling to the fast-growing Mid-Market customer segment, but it’s harder than it sounds. Where do they go wrong? Here are 6 mistakes we’ve seen companies entering the mid-market space make, time and time again. 

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October 14, 2019/ Carrie Maslen/ Comment
Mid-Market, Sales, Suppliers
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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