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Thought Leadership

The latest news, announcements, and thought pieces covering channel partners, leadership strategies, industry advancements, and more.

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February 10, 2025

How to Build Successful Channel Partnerships

February 10, 2025/ Carrie Maslen
How to Build Successful Channel Partnerships

After working with hundreds of channel partners, we’ve learned there are three main pillars vendors must address in order to create successful partnerships. All three must be fully functional - if only one or two are working, the entire relationship will collapse.  

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February 10, 2025/ Carrie Maslen/ Comment
Routes to Market, Channel Partners
December 16, 2021

How to Start the New Year with a Fresh Attitude

December 16, 2021/ Kevin Gilroy & Carrie Maslen
How to Start the New Year with a Fresh Attitude

How do we deal with the new normal? How do we keep a productive mindset in the midst of uncertainty? Here are three steps to get ahead of change for the new year.

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December 16, 2021/ Kevin Gilroy & Carrie Maslen/
Change Management
pandemic, transformation
November 17, 2021

Want to Deliver a Record-Breaking Year? Get Other Departments on Board

November 17, 2021/ Carrie Maslen
Want to Deliver a Record-Breaking Year? Get Other Departments on Board

Even the most visionary leaders can’t accomplish their goals without internal partnerships. In sales organizations, we rely heavily on other departments like accounting, HR, legal, and IT to get our work done, close deals quickly, and deliver.

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November 17, 2021/ Carrie Maslen/
Alignment
#AheadoftheGame, internal partnerships
November 08, 2021

Want Better Results? 5 Steps To A Better Business Plan

November 08, 2021/ Carrie Maslen
Want Better Results? 5 Steps To A Better Business Plan

Implementing a simple business planning discipline ensures the team knows What, Who and Where to focus on, as well as the Why and How.

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November 08, 2021/ Carrie Maslen/
Business Strategy
#AheadoftheGame, Business planning
November 01, 2021

A Recipe for a Better Sales Kick-Off

November 01, 2021/ Kevin Gilroy & Carrie Maslen
A Recipe for a Better Sales Kick-Off

The Sales Kick-Off (SKO) is an important investment. It’s also your big opportunity to get your team on the same page and motivated to achieve shared goals. We have learned a 6-step recipe to plan a SKO that delivers.

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November 01, 2021/ Kevin Gilroy & Carrie Maslen/
Sales
#AheadoftheGame, Sales kick-off, sales planning, sales management
October 22, 2021

Your Fast-Start Checklist to Start the Year Ahead

October 22, 2021/ Carrie Maslen
Your Fast-Start Checklist to Start the Year Ahead

Is your team ready to hit the ground running on the first day of the new year? Get our fast-start checklist to make your plan now.

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October 22, 2021/ Carrie Maslen/
Sales
#AheadoftheGame
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Gilroy Associates

Gilroy Associates is a consultancy and board advising practice, founded by executives with a combined 150 years of experience leading and working for Fortune 100, Mid-Market, SMB, Government, and Not For Profit sectors.

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